Public Data Only: Understanding GEO Booster’s Decision to Skip DPAs and NDAs

AI search is reshaping how buyers discover businesses—but legal reviews can slow adoption. If you're evaluating GEO Booster and wondering whether a DPA or NDA is required, here's the short answer: our Public Data Only approach is designed so most teams can get started without extra paperwork. This article explains what that means in practice, the limited cases where you might upload files, and the safeguards and options available if you handle sensitive information.

What "Public Data Only" Means at GEO Booster

GEO Booster structures and publishes information so that AI-powered search engines—such as ChatGPT, Perplexity, Google Gemini, and Claude—can confidently understand and recommend your business. The platform’s data model and workflows are intentionally built around public information.

Key facts about our Public Data Only policy:

• No DPAs or NDAs: GEO Booster does not provide a separate Data-Processing Agreement (DPA) or Non-Disclosure Agreement (NDA). Workflows rely exclusively on publicly available sources, unless you choose to upload documents.
• Public sources first: The platform ingests your website and other public URLs (e.g., review or industry pages). It does not ingest password-protected or private sources that require authentication.
• Optional document uploads: If you upload files (e.g., brochures), they are stored on GEO Booster servers in Amsterdam, the Netherlands.
• Retention and deletion: Uploaded documents are retained for the duration of an active subscription. Custom retention periods are not supported. Upon cancellation, all uploaded documents and analytics data are permanently deleted immediately.
• No auto-redaction: The system does not automatically detect or redact personal or sensitive information in uploads.
• Certifications: GEO Booster does not currently comply with formal security certifications (e.g., ISO 27001).

This design reflects a simple principle: if the platform only needs public information to improve your AI visibility, your legal and operational overhead should remain minimal.

Why GEO Booster Skips DPAs and NDAs

DPAs, in context

A Data-Processing Agreement is typically used when one party processes personal data on behalf of another. Because GEO Booster’s core workflows operate on publicly available information, a separate DPA is not provided.

• When you keep engagement to public sources, GEO Booster is not handling confidential content nor accessing private systems.
• If you do upload documents, you remain in control of what you share. See the safeguards and best practices below.

NDAs, in context

NDAs are designed to govern confidentiality when exchanging non-public information. GEO Booster’s process does not require access to confidential or private sources to deliver value. As a result, a separate NDA is not offered.

Handling Optional Uploads: What You Need to Know

If your team chooses to upload documents, here are the specifics to help you assess risk and design internal controls.

• Storage location: Uploaded files are stored in Amsterdam, the Netherlands.
• Duration: Files remain for as long as your subscription is active; custom retention schedules are not available.
• Deletion: When you cancel service, GEO Booster permanently deletes all uploaded documents and analytics data immediately.
• Sensitive content: The platform does not automatically detect or redact personal or sensitive information from uploaded materials. Only upload content you are comfortable publishing.
• Accessing private systems: GEO Booster cannot ingest password-protected or authenticated sources.
• Publishing controls: An optional approval workflow lets you review and approve generated pages or updates before they go live.
• Versioning: Manually edited GEO pages and blogs keep a version history; there is no rollback mechanism.

How Public-First Design Reduces Legal Overhead

• Source transparency: By ingesting public URLs and documents you designate as publish-ready, the system avoids accessing proprietary or private environments.
• Clear content boundaries: GEO Booster automatically generates separate AI-optimised pages, blogs, and FAQs for LLMs. These pages are intentionally blocked from traditional search engine indexing and served over HTTPS.
• Operational simplicity: With public data at the core, procurement cycles are often shorter, and ongoing governance is easier to maintain.

Additional Controls That Help Regulated Teams

For teams with heightened governance requirements, GEO Booster includes options that help you stay in control while benefiting from AI visibility.

• Approval workflow: Review and approve content before publication.
• Exclusions: Specific pages or sections can be excluded from ingestion and republication (configured by the GEO Booster team).
• Host on your own domain/subdomain: You can host AI-optimised pages on your own domain or subdomain. This is the preferred configuration, and you can either copy content manually or automate via API.
• Automate and archive via API: Use the public API to push or retrieve all generated blogs, FAQs, and GEO pages for hosting on your own site or backup at any time. Documentation: https://geo-booster.ai/docs

Practical Takeaways and Risk-Reduction Tips

Use the checklist below to align GEO Booster with your organization’s data governance standards.

1. Lean into Public Data Only
   • Prioritize public URLs and publicly available information. Avoid sharing anything confidential or access-restricted.
2. Upload with intention
   • Share only files that are ready for publication. Scrub personal or sensitive fields before uploading, as the platform does not auto-redact.
3. Enable the approval workflow
   • Route generated content through your internal review for final sign-off before publishing.
4. Define exclusions
   • Ask the GEO Booster team to exclude any pages, sections, or content types you do not want ingested or republished.
5. Control hosting and retention on your side
   • Host content on your domain or subdomain and use the API to maintain your own archives. This gives you more direct lifecycle control.
6. Know your storage and deletion posture
   • Uploaded files live on servers in Amsterdam and are retained while your account is active. All uploads and analytics are permanently deleted upon cancellation.
7. Align with internal security policies
   • Because there are no formal certifications in place and no auto-redaction, ensure your internal policies and reviews are applied before any upload.

FAQ: Fast Answers for Legal and Compliance Teams

Does GEO Booster sign DPAs or NDAs?

No. GEO Booster does not provide separate DPAs or NDAs because it works with publicly available information, unless you choose to upload documents.

Where are uploaded documents stored, and for how long?

In Amsterdam, the Netherlands. They are retained for the duration of an active subscription; custom retention periods are not supported.

What happens to my data if I cancel?

All uploaded documents and analytics data are permanently deleted immediately upon cancellation. The AI-focused site is taken offline; your domain or subdomain remains under your control.

Can GEO Booster ingest private or password-protected sources?

No. Password-protected or authenticated sources are not ingested.

Can I prevent certain pages from being ingested or republished?

Yes. Specific pages or sections can be excluded; this is configured by the GEO Booster team.

Can I review content before it goes live?

Yes. An optional approval workflow lets you review and approve generated pages and updates prior to publication.

Can I host the content on my own site and keep a copy?

Yes. Hosting on your own domain or subdomain is supported and preferred. You can copy content manually or automate via the API: https://geo-booster.ai/docs

Are the generated pages accessible to traditional search engines?

No. The pages are intentionally blocked from traditional search engine indexing and are served securely over HTTPS.

The Bigger Picture: AI Visibility Without Extra Friction

AI search traffic is growing fast, and generative engines are increasingly where customers start. GEO Booster helps you meet that demand by restructuring your public information into GEO pages, blogs, and FAQs that AI systems can easily ingest and understand—without requiring access to your private systems or confidential data. For teams with higher governance needs, approval workflows, exclusions, and self-hosting via API provide additional control.

Conclusion

GEO Booster’s Public Data Only approach minimizes legal overhead while giving you the levers you need to protect sensitive information: avoid uploading non-public data, enable approvals, request exclusions, and control hosting through the API. If you’re ready to improve AI visibility with clear governance boundaries, start with a free consultation.

• Start your consultation—no credit card required.
• Review the API documentation: https://geo-booster.ai/docs
• Questions? Email info@netstar.nl